Privacy Policy
Effective date: 23rd September 2026
Website: Roocara.com
Data Controller: Roocara Ltd
Contact email: info@roocara.com
Roocara Ltd respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit Roocara.com, join our waitlist, complete our optional follow-up survey or otherwise interact with our website.
1. Who we are
Roocara Ltd is the data controller responsible for your personal data.
If you have any questions about this Privacy Policy or would like to exercise any of your data protection rights, you can contact us at:
Email: info@roocara.com
2. What information we collect
Waitlist information
When you complete our waitlist form, we collect:
First name
Last name
Email address
Whether you are a parent/guardian or a teacher
Optional survey information
After signing up, you may receive a welcome email with a link to a voluntary survey.
If you choose to complete it, we may collect additional information such as:
Country or county
Child's age
General learning needs
Other information you choose to provide
Any request for more sensitive information, including information relating to neurodivergent conditions, will be clearly optional and only collected where you have given your explicit consent.
Information collected automatically
When you visit our website, our website provider, Framer, automatically processes certain technical information in order to deliver the website and produce anonymised visitor statistics. This may include:
IP address
Browser type
Device type
Approximate location (country)
Pages visited
The website that referred you to us
Our website analytics do not use cookies and are designed so that individual visitors cannot be identified.
3. How we collect your information
We collect personal data:
Directly from you when you complete our waitlist form
Directly from you when you complete our optional survey
Automatically when you visit our website, through privacy-friendly analytics that do not use cookies
4. How we use your information
We use your personal data to:
Manage our waitlist
Send you emails about your signup, launch updates and early access opportunities
Understand whether users are parents/guardians or teachers so we can tailor communications appropriately
Invite you to complete optional research surveys
Inform and improve the development of the Roocara product
Monitor and improve website performance, functionality and user experience
Maintain website security and comply with legal obligations
5. Legal basis for processing
We process your personal data on the following legal bases:
Consent
We rely on your consent to:
Send you waitlist and launch-related emails
Send you the optional follow-up survey
Process optional survey responses
Process any optional sensitive information you choose to provide
You can withdraw your consent at any time by unsubscribing from our emails or contacting us directly.
Legitimate interests
In some cases, we may process limited personal data where necessary for our legitimate interests, including:
Running and improving our website
Producing anonymised statistics about how our website is used
Managing enquiries and communications
Protecting the security of our systems
Understanding broad user interest in Roocara
Where we rely on legitimate interests, we will do so only where your rights and freedoms do not override those interests.
6. Email communications and survey data
If you join the waitlist, your information will be sent directly to our Mailchimp account and stored securely there for the purpose of managing early access and communications. A copy of your waitlist submission is also sent to our business email inbox through our website provider, Framer, so that we have a backup record of signups.
You will receive a welcome email after signing up. This email may include a link to a voluntary follow-up survey hosted using Mailchimp Surveys.
Survey responses will be used to help inform product development and better understand the needs of families, children and teachers who may use Roocara in future.
You can unsubscribe from our emails at any time by clicking the unsubscribe link in any email or by contacting us directly.
7. Sensitive information
Some optional survey questions may ask for information that could be considered sensitive personal data, including information relating to a child's neurodivergent condition or learning profile.
We will only collect this type of information:
Where it is clearly optional
Where you have given explicit consent
Where it is relevant to informing product development and research
Where access is restricted to authorised personnel only
Providing this information is entirely voluntary and is not required to join the waitlist.
8. Cookies and analytics
Roocara.com is built and hosted on Framer.
We use Framer's built-in analytics to understand how visitors use the site and how we can improve it. These analytics do not use cookies and produce anonymised, aggregated statistics only. They do not identify individual visitors or track you across other websites.
We do not use analytics or advertising cookies on our website. Because of this, we do not display a cookie consent banner.
If we introduce any non-essential cookies in future, we will ask for your consent before using them and update this Privacy Policy.
9. Who we share your data with
We do not sell your personal data.
We may share your information with trusted third-party service providers who help us operate the website and related communications, including:
Framer for website hosting, website analytics and processing waitlist form submissions
Mailchimp for email communications and surveys
These providers may process personal data on our behalf in accordance with their own data protection and security obligations.
We may also disclose personal data where required to comply with a legal obligation.
10. International data transfers
Some of the third-party services we use may process or store personal data outside the European Economic Area.
Where this happens, Roocara Ltd will take appropriate steps to ensure that your personal data is protected and transferred in accordance with applicable data protection law.
11. How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
In general:
Waitlist data will be retained for as long as needed to manage pre-launch communications and related early engagement
Optional survey data will be retained only for as long as needed to support research and product development
If you unsubscribe or request deletion of your data, we will act on your request in accordance with applicable legal requirements.
12. Your rights
Under data protection law, you may have the right to:
Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Request restriction of processing
Object to certain processing
Withdraw consent at any time where processing is based on consent
Lodge a complaint with a data protection authority
To exercise any of these rights, please contact us at info@roocara.com.
13. Data security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, loss, disclosure or alteration.
Access to personal data is restricted to authorised personnel who need it for legitimate business purposes.
14. Children's data
Roocara.com is intended for use by adults, including parents, guardians and teachers. We do not knowingly collect personal data directly from children through the landing page waitlist form.
Any child-related information provided in the optional follow-up survey should be submitted by an adult and only where they choose to do so.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services or legal obligations.
Any updates will be posted on this page with a revised effective date.
16. Contact us
If you have any questions about this Privacy Policy or how your personal data is handled, please contact:
Roocara Ltd
Email: info@roocara.com
